360° Marketeer with strong digital skills

Did you know that Test Aankoop / Test Achats online portal counts more than a million visits per month?

In order to take advantage of this huge opportunity and to optimize the presentation of our products and services, the Marketing department is looking for a:

360° Marketeer with strong digital skills M/F

Your challenge:

Together with your colleagues and the management:

  • You’ll oversee and develop marketing campaigns for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management
  • You’ll identify and define target audiences and propose adequate strategies and actions
  • You’ll make agency briefings, action plans and provide input for the overall marketing plan
  • You’ll actively participate in the definition of the digital strategy to be applied on owned media (portal/social media/app/..) and paid media for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management
  • You’ll implement and -if necessary- adapt the strategy, roadmap and features definition according to the needs
  • You’ll translate the marketing strategy in online actions aiming the conversion of new subscriptions

Your key responsibilities: 

  • The presentation and development of innovative ideas in order to keep an optimized conversion
  • Influence the written and multimedia marketing content of the portal, through a close collaboration with our Editorial Department 
  • The continuous monitoring of our online activities and modifications on them, based on new insights 
  • A clear report of results and possible optimization
  • A budget to manage the development of your ideas that help reach results
  • The results analysis and follow up on initiatives
  • The contact with internal and external partners (agencies,…)

Our expectations:

  • Bachelor in Marketing, communications (or equivalent by experience)
  • A minimum of 5 years of experience as an operational marketeer in B2C with a strong focus on digital.
  • Perfectly bilingual FR/NL with a strong knowledge of English
  • A strong communicator and open personality with a hands on mentality
  • Perfect teamwork skills and networking ability
  • Creative and out of the box thinker, commercial awareness and numerical skills
  • A good knowledge in at least two of the following areas is a must: Analytic tools, SEO & SEA, Social Media platforms, AdWords, Conversion rate optimization, Traffic Acquisition
  • Work experience with at least a CMS

Our offer:

  • A high degree of task variety and the opportunity to further develop and maximize your competences in a group with international fame
  • A pleasant work atmosphere
  • A good remuneration package with fringe benefits (3 insurances, meal vouchers, ...)
  • Easy to reach location (close to train station Brussels-Midi / Zuid)

Please apply by sending your latest CV to mentioning "Digital Marketeer" in your e-mail subject.


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